What is CPC (Cost Per Click)?

CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their Ad and is redirected successfully to their website. They do not actually pay for just displaying Ad on publisher sites, but only when the Ad is clicked on and user is redirected.


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Advertisers can choose Ad Category and Ad Format such as Banner, Skyscraper, MPU and then they can create Ads in our system. They can define Bit Rate (per click rate) and Daily Budget so our system can process Ad serving stuff like how many time Ads are showing on which site and calculate cost/revenue automatically.

For the Publishers, they just need to choose the suitable Ad Format and generate code weight in our system. They can just copy the code and paste to their website and Ads will show automatically. When users click their Ads they will be paid. It is that simple!